Visit
February 05, 2019Three campaigns conducted in 2018
Practical guides have been followed by thematic travel guides, full of incentives to discover the region. Each guide is accompanied by a web series that continues the work of seduction in images. Note: 2 out of 3 travellers watch videos when choosing their vacation destination, including for accommodation and activities.
18 stories of taste
15,000 copies
15 videos viewed 4380 times on YouTube and 25,031 times on Facebook
15 videos viewed 4380 times on YouTube and 25,031 times on Facebook
Littoral & bien-être 48 stories to share
15,000 copies
1 video viewed 1165 times on YouTube and 3,266 times on Facebook
1 video viewed 1165 times on YouTube and 3,266 times on Facebook
Horse stories
5000 copies
9 videos viewed 1708 times on YouTube and 32,913 times on Facebook
9 videos viewed 1708 times on YouTube and 32,913 times on Facebook
.
Four points to move our strategy forward
More and more industry working groups will be set up, bringing together socio-professionals, event organizers, associations and experts, to ensure that our tourism offering is better informed, analyzed, coordinated and communicated, whether for our print editions or our web pages. These groups already exist for the horse and tennis industries. Their purpose: to imagine what could improve the inDeauville offer in each tourist market segment.
New areas will be covered, such as heritage, parks, gardens and hiking, in addition to country renewals such as gastronomy, horse riding and the coast.
In 2019, after an experimental year, the guides will be accompanied by tourist offers exclusively marketed by inDeauville tourist information offices and online on the website. Their distribution will expand to give us greater visibility.
In 2019, after an experimental year, the guides will be accompanied by tourist offers exclusively marketed by inDeauville tourist information offices and online on the website. Their distribution will expand to give us greater visibility.
Heritage, a priority theme in 2019
A priority campaign: heritage, because culture and heritage are the primary motivations for visitors to our region, 2019 will be devoted to the production of seductive tools that will reinforce this positioning. Map leaflets" containing photos, maps and addresses will be published to guide visitors. Four editions are planned for 2019:
Seaside heritage
Artistic heritage
Historical heritage
Religious heritage.
These guides will be accompanied by a coherent program of guided tours. Finally, a web series will highlight the great "must-sees" of heritage.
Seaside heritage
Artistic heritage
Historical heritage
Religious heritage.
These guides will be accompanied by a coherent program of guided tours. Finally, a web series will highlight the great "must-sees" of heritage.
A new feature: the activities and accommodation directory
This new guide will be published to meet the needs of visitors looking for general information. Designed as a directory, it will be published in May. It can be given as a complement to a city map, for example.
Quarterly calendars to support events
They will be renewed in the same way as in 2019, to continue building loyalty to the region's events and activities in all their diversity.
