The
February 05, 2019A promotion from national to international
Strategic targets
During its 53 days of promotion abroad, the inDeauville promotion department met with 393 tourism influencers. In Deauville, 18 days were organized to introduce the region to 142 professionals.
The markets canvassed are chosen according to multiple criteria: suitability of our offer to certain countries, tourist trends in the markets, results obtained in previous years, statistics on the number of visitors to the information offices, etc. The priorities by major geographical sectors are revised each year.
Prospecting: five key priorities for 2019
1 - France
In 2016, 70% of French people went on vacation, including nearly nine out of ten in metropolitan France. The coastline represents 22.2% of trips. In 2019, our priority domestic markets are the Paris-Ile-de-France, Normandy and Hauts-de-France regions. Our second priority markets are Brittany, Pays-dela-Loire and Auvergne-Rhône-Alpes.
In 2016, 70% of French people went on vacation, including nearly nine out of ten in metropolitan France. The coastline represents 22.2% of trips. In 2019, our priority domestic markets are the Paris-Ile-de-France, Normandy and Hauts-de-France regions. Our second priority markets are Brittany, Pays-dela-Loire and Auvergne-Rhône-Alpes.
2 - Europe
After four years of decline, European tourists have returned in numbers. InDeauville is continuing to promote its most mature markets: Belgium, Germany, the United Kingdom and the Netherlands. The second priority is the Mediterranean Basin, due to the increase in the number of Spanish and Italian tourists in our territory (respectively the 6th and 7th most popular nationalities in the tourist information offices). Then come the Scandinavian countries with their high value-added themes such as art-de-vivre, gastronomy, golf and shopping.
After four years of decline, European tourists have returned in numbers. InDeauville is continuing to promote its most mature markets: Belgium, Germany, the United Kingdom and the Netherlands. The second priority is the Mediterranean Basin, due to the increase in the number of Spanish and Italian tourists in our territory (respectively the 6th and 7th most popular nationalities in the tourist information offices). Then come the Scandinavian countries with their high value-added themes such as art-de-vivre, gastronomy, golf and shopping.
3 - The American continent
The United States (4.4 million tourists) and Brazil, which is now ahead of Canada (1.2 million Brazilian tourists versus 1 million Canadian tourists) are our priorities. Brazilian tourists are eager for local knowledge and discovery. As a result, inDeauville has joined forces with the tourist offices of Rouen, Le Havre, Honfleur and La Mère Poulard for its promotion there. For the United States and Canada, in 2019 the territory will surf on the events of the commemorations of the 75th anniversary of D-Day.
The United States (4.4 million tourists) and Brazil, which is now ahead of Canada (1.2 million Brazilian tourists versus 1 million Canadian tourists) are our priorities. Brazilian tourists are eager for local knowledge and discovery. As a result, inDeauville has joined forces with the tourist offices of Rouen, Le Havre, Honfleur and La Mère Poulard for its promotion there. For the United States and Canada, in 2019 the territory will surf on the events of the commemorations of the 75th anniversary of D-Day.
4 - South Korea Near & Middle East and India
India is gaining momentum in the French market with high-end travel. With 500,000 travelers welcomed in 2017, France is the leading European destination for Indian customers.
India is gaining momentum in the French market with high-end travel. With 500,000 travelers welcomed in 2017, France is the leading European destination for Indian customers.
5 - Southeast Asia
New promotional focus: France is the 2nd most popular tourist destination in Southeast Asian countries with nearly 1 million tourists in 2017 behind the UK. It is now one of the most dynamic regions in the world thanks to the locomotives that are Malaysia, Thailand, Singapore, Indonesia and the Philippines with a rise in tourists from the middle classes to CSP+( 90% of the GDP of Southeast Asia).
New promotional focus: France is the 2nd most popular tourist destination in Southeast Asian countries with nearly 1 million tourists in 2017 behind the UK. It is now one of the most dynamic regions in the world thanks to the locomotives that are Malaysia, Thailand, Singapore, Indonesia and the Philippines with a rise in tourists from the middle classes to CSP+( 90% of the GDP of Southeast Asia).
Which nationalities do we receive?
The Germans overtake the British
Top 5 nationalities 2017
Top 5 nationalities 2018
Which tourism professionals visit our territory?
The eductours allow to discover the territory inDeauville in situ and to make the prescribers aware of the specificities of the territory. Most of the time, they are conducted jointly with local partners.
Countries hosted in eductours in 2018
The map of actions carried out in 2018
