5 major culinary trends:
- The end of food waste: ugly fruits and vegetables, use of the stem at the root in the kitchen, the zero mess.
- A consumer aware of what he eats: the origin of food, animal traceability, sustainable fishing, the farming and farming techniques used and products processed to a minimum (organic success, reasoned farming, circuits short, varied and dietetically healthy street food…).
- Eating locally seduces and reassures French people: Made in France is for 60% of French people a pledge of quality.
- Confidence in tradition, revisited: consumers seek the comfort of formulations, flavors and formats of yesteryear brought up to date, the safety of products which are recognizable rather than revolutionary.
- The return of the pleasure of cooking and the winning bet of the cooking workshops: at the time of "eat well, eat healthy", the kitchen workshops have risen to the rank of a real trend and have conquered the most greedy (Cooking kits , home chefs, etc.).

6 main trends in wine consumption:
- Easy to drink wines, all year round: Consumers mainly looking for digestible and drinkable wines, "Fruity, easy to drink, supple".
- The wines "outside of France" arouse a real interest: American, Italian or Spanish wines in particular, titillate the curiosity of wine lovers. The attraction of consumers for New World wines is of course due to their exotic character. Drinking these wines is a bit like "tasting" these distant countries.
- Some essential New World wines: Chardonnay from New Zealand, Pinotage from South Africa, Mendoza from Argentina, Cabernet Sauvignon from Napa Valley (California, USA), Syrah from Australia.
- Long live cocktails: a fashion launched around the Spritz cocktail, mixing prosecco, Aperol and sparkling water, rosé cocktails, sparkling wines.
- Craze for wines from winemakers who want to work differently: some winemakers want to work without AOP decree. They spend a lot of time explaining their approach and the why of how this special cuvée ends up in local wine or French wine and not in PDO, valued around 15 €. These wines are often considered by amateurs as "little nuggets" which in appellation would surely have been worth much more.
- The appellations that are on the rise: Pic-saint-loup, faugères, crozes-hermitage and vacqueyras…


Contact us:
+33 (0)2 31 14 40 00

Our tourist information offices:

Residence of the Clock
Empress Eugenie wharf
14800 Deauville
See opening hours

Place Jean-Mermoz
14640 Villers-sur-Mer
See opening hours

32 bis avenue Michel d'Ornano
14910 Blonville-sur-Mer
See opening hours

40 rue du Général Leclerc
14113 Villerville
See opening hours

20 Place Lemercier
14800 Toques
See opening hours

Louis Delamare Promenade
(behind the aid station)
14800 Tourgeville
See opening hours