The city of Deauville is attached to the foundation of a cultural policy defined by a double desire: transmission and support. The transmission of culture to a vast public, through exhibitions, collections gradually built up, and multiple mediation. Support for creation, through tools to accompany artists in their work, such as residencies. Culture for all" has a meaning in Deauville. The desire that presided over the birth of Les Franciscaines project stems first and foremost from this belief in the need to open culture in all its forms to the widest possible audience. A culture understood as much as the place of the most demanding creation - the plastic arts, the performing arts, the musical repertoires (classical, jazz, song), cinema, photography, literature... -, but also as the place of a shared experience, including about cultural practices considered less noble, associated with the art of living, which give all its meaning to a true public space, inclusive and active.
To this desire to open up culture, to decompartmentalize its borders, to desacralize its rites and dogmas, Les Franciscaines cultural project adjusts a transversal programming strategy: the three program directors think together, in a real interaction, about the exhibitions and their extensions in the spaces.
Les Franciscaines has a broad ambition, which exceeds its artistic program: to become a place to live, that is to say a place where the visitor feels at home. In a space where easy access to knowledge and surprise is experienced as an intensification of life itself, where the encounter with works of the mind, where the frequentation of visitors, significantly transforms everyone.