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Choreographic residency in Deauville
photo exhibition

The city of Deauville is attached to the foundation of a cultural policy defined by a double will: transmission and support. The transmission of culture to a large audience, via exhibitions, gradually constituted collections, multiple mediations. Support for creation, with tools to support artists in their work, such as residences. "Culture for all" has a meaning in Deauville. The desire that presided over the birth of the Franciscan project comes first and foremost from this belief in the need to open culture in all its forms to the widest possible audience. A culture understood as much as the place of the most demanding creation - the visual arts, the performing arts, musical repertoires (classical, jazz, song), cinema, photography, literature… -, but also as the place of '' a shared experience, including about cultural practices considered less noble, associated with the art of living, which give full meaning to a real public space, inclusive and active.
To this desire to open up culture, to open up its borders, to desacralize its rites and dogmas, the Franciscan cultural project adjusts a transversal programming strategy: the three program directors think together, in real interaction, the exhibitions, and their extensions in spaces.
Les Franciscaines displays a broad ambition, which exceeds its artistic program: to become a place of life, that is to say a place where the visitor feels at home. In a space where easier access to knowledge and surprise is experienced as an intensification of life itself, where meeting with works of the mind, where frequenting visitors, significantly transform everyone.

What is the objective of the Franciscan project for the city of Deauville?
We want to give residents of Deauville and the region the opportunity to have access to cultural life on a permanent basis. Thanks to a museum, a media library and exhibition spaces, all housed in the building, you can be sure that something will always happen in Deauville. This cultural life will be open to all residents, but also to all those who, coming on weekends, have a second home on site. To meet this objective of broad access to works of the mind, we therefore wanted to create this permanent cultural place.
How does culture seem to you to be a central issue in any public, national, and local policy?
For me, culture is an essential element of life in society. For multiple reasons. It is a central element of education, a landmark in its own history but also of openness to other cultures. Understanding others through knowledge of their culture is essential. Besides education, it is a social glue, an element of sharing. And it is also a very strong element of attractiveness. We live in Deauville from the tourism economy: tourists want to have access to knowledge “products”. When they come to a territory, they want to know its history, the men and women who made this territory, to know what was created in this territory. It is important to make culture a key element of attractiveness.
The city already hosts many festivals.
What place will Franciscans occupy in this landscape of cultural festivities?
The essential aspect refers to this specificity of a place of permanent cultural life: at any time, we can go there to eat culturally, and to discover temporary exhibitions. This is the true specificity of Franciscans: being a lasting place compared to all existing festivals. The American Film Festival, created before I arrived, but also all the other festivals that we have created in recent years: two classical music festivals, a photo festival, a book festival. The year is punctuated with cultural events and the Franciscans will be the permanent place of cultural life.

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