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Philippe Petit

Stylist for Armor Lux

© Naïade Plante
© Béatrice Augier
© Naïade Plante

Fashion: Deauville by Armor Lux, "a chic and sporty collection"

The first collection Deauville by Armor-Lux was presented on June 26, 2015 in Deauville, during a parade on the Planches. For the stylist Philippe Petit, this parade marked "the return to the history of Deauville, since the Planches hosted at the beginning of the century fashion shows organized by Chanel, Patou and big names of the time".

A traditional company rooted in its territory, Armor Lux perpetuates know-how and quality clothing. The two brands met in the field of values: a strong attachment to their respective identity, to the development of their territory and to daring. In the background, a garment, the striped sweater, at the heart of their history. Designed with the collaboration of the firm Nelly Rodi, this collection offers a sporty and relaxed line inspired by the iconography of Deauville, its symbols and its colors.

Deauville and Armor Lux invited Agnès b. - faithful to Deauville and its cultural commitment - to draw a capsule within this collection. The three brands sign their shared desire to highlight creativity, French know-how and interpersonal skills.


While opening a boutique in Deauville in 1913, Gabrielle Chanel was inspired by the city's ambiances and her dress codes. Among other things, the marinière, worn by fishermen on the quays of Deauville then enters its collections intended for women. Stylist Philippe Petit deciphers, in images, the springs of this unique collection.


Deauville products by Armor Lux are on sale in the Armor Lux network. The capsule collection is on sale in a selection of Armor-Lux boutiques: Deauville, Granville, Paris, Plaisir, Quimper, Dinard, Saint-Grégoire… and agnès b.