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Revitalizing graphic codes

Logotype, colors, semantics, typography: by sharing the same communication codes, in Deauville proposes to build a coherent brand that we recognize and that we identify more easily. 

THE LOGOTYPE

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The elegant modern design highlights two graphic determinants:
- the "in" expresses the idea of ​​a single destination, with a diversity of places, offers and stories. It means anchoring to the territory.
- the "a" by its original design with multiple evocations (wind, sail, wave ...) characterizes the destination and the link.

THE PROMISE
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The expression “sharing stories” embodies the promise of the destination inDeauville. Translated into English, it affirms the vocation of the destination to shine internationally. It feeds the brand with the values ​​it underpins. To do this, it must as often as possible be associated with the brand.
This articulation with the logotype is not fixed in the form of a signature that is closely and systematically associated.
It is intended to be flexible and adaptable to different event, digital, editorial configurations, etc.
 

THE MARKER

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To facilitate the use of the inDeauville brand by all those who subscribe to it, a specific version has been designed to ensure its harmonious integration into their communication. Logotype and signature are in this case associated in a condensed manner. The marker adopts the color or colors of the communication medium. Its placement, like a label, is flexible and adaptable to be readable.

THE CHROMATIC UNIVERSE

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Blue: between sky and sea, the territory is bathed in light and water with infinitely subtle blue flashes.
Yellow: a shade with multiple positive evocations, yellow in Deauville embodies this creative energy that irrigates all facets of the destination.
Red: a color screen on the beaches, swollen sails at sea, the festival's velvet cases…, red is an integral part of the territory and expresses the intensity of the emotions it provides.
Black and white: photographic technique and code of elegance, black and white offers a powerful and timeless aesthetic which the greatest artists have taken to reveal the soul and beauty of the territory.

THE TYPOGRAPHIC UNIVERSE

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Created by Matt McInerney in 2012, the Raleway is a sans serif typography whose modern design with finesse, soft curves and slightly rounded endings, fully embodies the elegant universe of the territory. Thanks to its many styles (light, regular, medium, bold, etc.), it adapts to both titling and current texts.
Royalty free typography: https://fonts.google.com/specimen/Raleway
An accompanying typography is offered for titles and quotes: produced by John Pistilli in 1964, the Pistilli is a typography inspired by the very elegant Didot style. At the time of its creation, it was used particularly in the publishing world as a titling font. Its “drop” endings give it all its character, like its full and loose lines which create a unique reading game. More appreciable for the eye when it is composed in large body, it remains to be favored for the titling elements or very short texts.
Royalty free typography: https://fonts2u.com/pistilli.font

THE SEMANTIC UNIVERSE

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The six key words of the brand are those of its values: sharing, meeting, pleasure, well-being, culture and creativity. They inspire a broader vocabulary that is found in the texts promoting the territory.
Verbs: exchanging, imagining, taking the time, enjoying, getting closer, reconnecting, meeting, recharging, meeting, meeting, dreaming, developing, opening up to oneself and others ...
Names: benefit, elegance, energy, emotion, balance, escape, evocation, inspiration, freedom, tranquility, sensoriality, serenity ...
Adjectives: welcoming, authentic, warm, inspiring, timeless, exciting, passionate, poetic, revitalizing, lively ...

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