French Dutch English German Spanish
> Menu
  • > Future of living and cultural place
  • > 3 values
X Close
Future of place of life and culture

This summer, the Moatti & Rivière agency won the project management competition for the equipment of the Franciscaines de Deauville. Les Franciscaines is named after the congregation of sisters who created and inhabited it for nearly a century. Within its 4m000, an innovative and attractive project is being prepared - at the same time a place of life, knowledge, and transmission of culture - a new engine for the influence and dynamism of the territory.
Let's project ourselves in 2018:
In an innovative, unique, hyper-connected and constantly changing place, audiences of all backgrounds, of all ages and all concerns meet, live, explore, circulate, be amazed, experiment and share experiences and emotions in Franciscan women. Each visitor is involved in an “à la carte” experience-journey, according to their centers of interest, their desires of the moment, the time available and the mood that drives them. There is no need to be here. We sharpen our senses, we take pleasure, we learn, we discover, we go, we come, we come back.

Les Franciscaines, a protean place, is very strongly imbued with the identity of Deauville, its values, its major cultural events and festivals, its heritage collections - its collections on the memory of the city, on the horse - and its artistic collections, including the works of André Hambourg bequeathed to the City in 2011. The scenography - fun, interactive - is revealed around worlds to be discovered, the universes where the supports of culture and the tools of knowledge have been assembled without partitioning, ready to be consulted under optimal conditions.

X Close
3 values

CULTURE & CREATIVITY Born with the Impressionists who frequented it for its special light, Deauville has attracted artists in search of inspiration for a century. On the strength of this constant and enriching relationship, the City of Deauville has chosen to play an active role in the world of creation to remain a stimulating place of mixing. Today, its festivals, cultural events and residences are for artists not only privileged places of creation, but also places of exchange and dissemination. If the Franciscans have a vocation through the different universes to enhance the memory of this creativity, they will also help to promote its development. Two universes will be particularly dedicated to culture and creativity: the “Deauville memory” universe and the “show, music, cinema” universe.

MEETING & SHARING Thanks to its tourist vocation and its openness to the world, Deauville is a privileged place where people come to share and meet through trips, seminars, cultural festivals, vacations, weekends. The place, permanently open, will be experienced nearby by regulars or as a stopover by visitors. It is also designed for the business world, which will find new spaces and products for Franciscans. Its different centers, comfortable and warm, will be organized to encourage the meeting and sharing of all audiences. Because what is central in the project is to encourage people to spend time, to meet each other. Here, there is no logic of flow, inputs-outputs, numbers… but values ​​of pleasure, pleasure, discovery, exploration, exchange. One of its five universes will be particularly dedicated to “exploring the world”.

PLEASURE & WELL-BEING From a small village on the Coteau to a renowned seaside resort built from scratch, Deauville has experienced a crazy rise. Constant obligation: to constantly adapt to changes in tourism, to its changes and to the wishes of travelers. Art of living, hedonism, sport, well-being, colors, tastes, smells, sounds and language, light: the Franciscans will be faithful to the vocation of the resort created for pleasure. “Health and wellness” and “horse” will be the themes of the last two universes.