International prospecting: inDeauville on the roads of Europe in June
June was a month of "B to B" meetings for the inDeauville Promotion and Distribution team. They went to meet with European tourism professionals to promote and convince them of the advantages of the inDeauville destination.
Direction Luxembourg and the East of France
Their summer canvassing began in Luxembourg and the East of France to meet with travel agents, mainly coach operators, directly in their agencies. Fourteen meetings, eight in Luxembourg and six in France, were made, allowing them to present the entire inDeauville territory, its great diversity of tourist offers and its new establishments and events. The main interests of Luxembourg travelers in their choice of destination are gastronomy, guided tours, culture, horse riding, proximity to major tourist sites, especially those related to the D-Day landings in Normandy. In Luxembourg, the purchasing power is greater, and coach customers prefer 4-star hotels. French coach customers mostly choose 3-star hotels.
Stopover at the City Fair in London
Beach, horse riding, golf, film festivals... many themes linking the two destinations, inDeauville participated in the "City Fair" in London in partnership with the Cannes tourist office. 27 "speed meetings" of 12 minutes allowed them to exchange with English travel prescribers. At the end of the fair, inDeauville took advantage of its trip to England to meet the London prescribers directly in their offices and train their travel agents on the attractions of our territory.
Report on Atout France's partnership days
Every year, Atout France invites its members, including inDeauville, to discuss their partnerships through meetings with all of its services: marketing (clusters), communication, network of international offices, engineering and development of territories and partnerships. In a workshop format with pre-programmed meetings, these two days allow destinations to :
- obtain advice for the development of their activities and their internationalization
- learn about and deepen their knowledge of international markets and sectors
- participate in the implementation and monitoring of their international promotion action plans
- strengthen ties with Atout France teams
- meet and exchange with their counterparts from other destinations
These days also include conferences focusing on the tourism behavior of foreign markets in order to welcome them. For this year, a presentation of the Indian market was on the program.
