New: a Degrenne & Deauville pop-up
Pop up store? Translate "pop-up store". For a few weeks, Deauville tourisme invited Degrenne to install its new beach-inspired collection.
After a first collection in 2018, the story between the Normandy company and Deauville continues with an invitation, for the time of a meal, for a sunny seaside journey. The "Destination mer" collection is creative and invites sharing: two values that underpin Deauville's identity.
The DEGRENNE brand creates tableware collections inspired by the most beautiful French landscapes and moments in life. Nothing could be more natural than to evoke the brand's home region, Normandy, and its mythical beaches.
DESTINATION MER dinnerware invites you to relax on a vast expanse of golden sand, adorned with colorful umbrellas and cabanas. It conjures up memories of peaceful carefree days, under a cloudless sky, cradled by the sea hemming the beach in the distance. The paper-cut decor emphasizes the lightness of the landscape and lends it a modern touch.
This playful collection comes in several formats: a boxed set of 6 plates, each with a different design, two sharing dishes, one round and one rectangular, a cake stand and three rectangular dishes with unique designs, available both individually and in a boxed set.
All these products are currently on display and on sale at Deauville Tourisme, in a setting designed in collaboration with the brand's team. The idea is to offer a real boutique and an atmosphere that enhances the product.
Alongside the pop-up, visitors will be able to find all Deauville's signature products.
The town and the team at the tourist office are committed to "marketing with meaning", and offer products that extend the experience of a stay, support the regional economy and are made with care.
PRACTICE
POP UP ESTIVAL: May to September 2023.
DEAUVILLE TOURISME - Quai de l'Impératrice Eugénie - 14800 Deauville
Open every day from 10 am to 6 pm. Sundays: 10am > 1pm - 2pm > 6pm.
