We all have a role to play
The frequentation of tourist enterprises, whatever their nature, depends for a great deal on the tourist frequentation of the territory and its brand image. inDeauville, a territorial structure and brand for tourist information and promotion shared by eleven municipalities (Bénerville-sur-Mer, Blonville-sur-Mer, Deauville, Saint-Arnoult, Saint-Gatien-des-Bois, Saint-Pierre-Azif, Touques, Tourgéville, Vauville, Villers-sur-Mer, Villerville), was created in order to act on these two levers and has as its mission to federate the actors of tourism around these issues.
The mission of inDeauville goes beyond that of the former tourist offices
inDeauville's mission is to attract new visitors, to make them come, to make them love the area and to make them come back. In order to achieve this mission, inDeauville has acquired skills in territory marketing and has structured itself, while acquiring digital tools that allow it to position itself on the web. It has organized transversal services totally dedicated to tourism development in addition to a reception service composed of six tourist information offices. It is now working on its offer and its assets to better promote them and adapt them when necessary.
8 objectives now set the framework for inDeauville's actions for its tourism development:
- Increase the attractiveness of our destination
- Develop short stays
- Contribute to the value of all the municipalities in the destination
- Develop off-season activity
- Enrich the image of the territory
- Attract and bring in new customers
- To increase our visibility and notoriety in France and abroad
- Create a sense of belonging, pride and consistency over the long term.
A collaborative organization
In order to gather around its vision of tourism development and to promote the territory in a coherent and efficient manner, inDeauville has created a territorial brand. This brand is a powerful promotional tool for the municipalities that make up inDeauville on the international market.
What makes it special? It is a brand that is shared by all the players in a sector. Institutions, city halls, local authorities, associations, companies... all those who wish to be part of the tourist dynamic of the inDeauville area can use its brand and claim its vision, its values, its spirit, its way of speaking. A brand code defines the collective rules of use. And beyond the simple use of the logo, a plan can be implemented so that each company joins in the effort to promote the territory: creation of stories to be shared, products that carry the values of the territory, implementation of promotional or development actions in association with the inDeauville team. In addition, tourism operators can join the working groups by sector that come together to build strategies to conquer new clients or markets.
