We all have a role to play
The success of tourism businesses, whatever their nature, depends to a large extent on the number of visitors to the region and its brand image. inDeauville, a territorial structure and brand for tourist information and promotion shared by eleven communes (Bénerville-sur-Mer, Blonville-sur-Mer, Deauville, Saint-Arnoult, Saint-Gatien-des-Bois, Saint-Pierre-Azif, Touques, Tourgéville, Vauville, Villers-sur-Mer, Villerville), was created to act on these two levers and has the mission of federating tourism players around these issues.
inDeauville's mission goes beyond that of former tourist offices
inDeauville's mission is to attract new visitors, make them come, make them love the area and make them come back. To achieve this mission, inDeauville has acquired skills in regional marketing and has structured itself, while equipping itself with digital tools that enable it to position itself on the web. It has set up cross-functional services totally dedicated to tourism development, in addition to a reception service consisting of six tourist information offices. It is now working on its offer and its assets to better promote them and adapt them when necessary.
8 objectives now set the framework for inDeauville's actions to develop tourism:
- Increase the appeal of our destination
- Developing short stays
- Contribute to the value of all communities in the destination
- Develop off-season business
- Enhancing the region's image
- Attracting new customers
- Increase our visibility and reputation in France and abroad
- Create a sense of belonging, pride and long-term consistency.
A collaborative organization
To rally around its vision of tourism development and promote the area in a coherent and effective way, inDeauville has created a territorial brand. This brand gives the communes that make up inDeauville a powerful promotional tool on the international market.
What makes it special? It's a brand shared by all players in a given sector. Institutions, town halls, local authorities, associations, businesses... all those who wish to be part of the tourism dynamic of the inDeauville region can use the brand and claim its vision, its values, its spirit, its way of speaking. A brand code defines the collective rules of use. And beyond the simple use of the logotype, a plan can be put in place for each company to join in the effort to promote the region: creating stories to share, products that carry the region's values, implementing promotional or enhancement actions in association with the inDeauville team. In addition, tourism operators can take part in sector-specific working groups that come together to build strategies for winning over new customers or markets.
