December 23, 2020

Madlords opens a concept store in Deauville

There are jewels selected with passion by the founders of the brand during trips around the world. Creations of craftsmen and artists with the most diverse influences with which the brand seems to have fallen in love. U.S. too.

Madlords - store front - DBL - 1600X700

secret spot

In Paris, Caroline and Serge Muller, founders of Madlords, have long cultivated secrecy, opening their first boutique eight years ago in a courtyard steeped in history, rue Saint Honoré. A little away from the street, they aspired to offer jewelry they loved in a place that resembles them. They will reveal themselves a little more by later opening a piercing salon where they offer earrings and jewelry signed by Maria Tash or Jacquie Aiche. This time, the place is accessible from the street as in Deauville, their first getaway outside the capital.

Madlords - interior - 475x710
Photographs, a motorcycle: Madlords puts his world on stage
Madlords - rings - 475x710
Madlords - interior - 475x710

At Madlords, the universe is rock and atypical, far from the usual codes of jewelry. The steel display cases showcase authentic, chic, rare jewelry that is often exclusively distributed by the brand. Ambre welcomes everyone with warmth and friendliness inviting to discover the state of mind of the brand. 
Thomas performs luxury piercings in a sterilized room. We leave with the chosen jewel without a waiting phase. Asymmetrical, luxurious, trendy ... piercing is a strong rallying point for the Madlords tribe.

On the women's side, we admire, among others, the colorful creations of Pascale Monvoisin, the miniature worlds of Alexandra Abramczyk, the assertive jewelry of No Muse. We marvel at the showcase The Gem Palace, jewelry designer in India since 1852 and Shamballa Jewels at the crossroads of oriental art and Nordic art. 
For men, rings signed by Danish designer Tobias Wistisen, the famous multi-wrap bracelets inspired by Maor Cohen's travels or Rolex watches. The designers are the guests of Madlords. On the site, Madlords tells their stories, passions, and inspirations.

Madlords - jewelry - 721x500
Madlords - jewelry - 721x500
Madlords - jewelry - 721x500
Madlords - jewelry - 721x500

Caroline and Serge Muller also sign their own Mad spirit collection. They are attached to their socially responsible commitments. In this regard, they use eco-responsible gold labeled fairmined. They collaborated with the Institut Pasteur during the Covid crisis. They chose Deauville because, better than any place, it is the receptacle of their most beautiful memories of childhood and adolescence. Deauville is today according to them "the capital of discreet, exclusive and elegant luxury". As are their jewelry ...



Madlords - 92, rue Eugène Colas, Deauville. Madlords.com


Contact us:
+33 (0)2 31 14 40 00

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Residence of the Clock
Empress Eugenie wharf
14800 Deauville
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Place Jean-Mermoz
14640 Villers-sur-Mer
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32 bis avenue Michel d'Ornano
14910 Blonville-sur-Mer
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40 rue du Général Leclerc
14113 Villerville
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20 Place Lemercier
14800 Toques
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Louis Delamare Promenade
(behind the aid station)
14800 Tourgeville
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