The inDeauville website: more connections for the eleven communes
Enhanced visibility
1949 internet pages were created on the indeauville.fr website in 2018 (nearly 1,000 had already been created in 2017): half to promote the agenda of all the communes, the other half to promote facilities, heritage, beaches, parks, tours...It is the primary communication tool of Territoire de Deauville.
There are two ways for the Internet user to do this: he can click on the commune of his choice or go directly to the pags that correspond to his affinities.
Four months after it went online in January 2018, the google indexing of the www.indeauville. fr website is performing very well since it is ranked second among French seaside resorts (1). This means that it is very easily visible in response to keyword searches by Internet users (keywords: weekend, horse, boating, etc). It has been fluctuating since May 2018 between second and third place.
(1) Source: digital and webmarketing agency CyberCité Ouest Online/ monthly ranking of French e-tourism sites with the best Google visibility thanks to their natural referencing (or SEO).
Increased visibility for each municipality
| 2016 | |
|---|---|
| Villers-sur-Mer website | 123,000 connections per year |
| Website of Blonville-sur-Mer, Bénerville-sur-Mer, Tourgévile | 70,000 connections per year |
| Villerville website | 47,000 connections per year |
| Deauville website | 620,000 connections per year |
In 2018, the inDeauville.fr website accumulated 678,000 connections. That's five times more visibility for Villers-sur-Mer, ten times more visibility for B.B.T, 14 times more visibility for Villerville.
Visibility through events
Events are still the first search on the site. We come by making sure beforehand that there is a program.
Note, the entry by the municipality continues to work: Villers-sur-Mer is the second search in 2018.
Another loyalty-building tool is the "My week in Deauville" newsletter - published every Monday - whose audience reaches almost 12,000 Internet users and is up 16%.
