The Sustainable Innovative Destination Label

The label is intended for cities and towns that want to structure their actions in favor of sustainable tourism and amplify the effects of their good practices by involving all the stakeholders in the area (local authorities, venues, events, socio-professionals, etc.). The aim is to ensure that visitors benefit from a responsible offer from the beginning to the end of their stay: hotels, restaurants, mobility, activities, shopping, cultural events, etc. This is a global and proactive territorial approach that resonates at the international level, since each pilot organization in charge of leading and developing the subject locally must first be certified ISO 20121 (the international reference standard for responsible events)

The interest and the solidity of the approach rest on 5 major points:
- the local political will
- the scope of action covered by the framework
- coordination with other local stakeholders
- the principle of auditing by a certification body
- the evolution of the standard over time

The "Sustainable Innovative Destination" reference system is made up of 8 issues and 26 actions. Obtaining the label attests to the successful completion of the actions designated at the outset by the pilot organization itself, which must commit to an initial set of at least 8 actions (one action per issue). The principle of progressiveness being the rule, the actions carried out are then destined to evolve continuously during the period of validity of the label.

Bureau Veritas France awards the label for a period of three years and verifies by audit every 18 months that the requirements have been met and the objectives achieved.