Never two without three! Deauville featured in major media
Deauville and the surrounding area benefited from excellent press coverage, with three articles appearing in major media in a single week. In addition to raising the profile of the destination, this extensive media coverage provides an insight into the work carried out by all local players, invested in a tourism and events policy that is bearing fruit.
April 28, Deauville cited as an example by RFI China for its commitment to sustainable tourism
Journalist Laura Maximilien interviewed Philippe Augier, mayor of Deauville, about the "Destination Innovante Durable" label. Deauville was one of the first towns in France to be awarded this label. It rewards destinations that unite leisure and business tourism players in a responsible approach to tourism. Philippe Augier explained the origins of the project and its importance for the attractiveness of Deauville and its surrounding area. RFI is a French news radio station, broadcasting worldwide in French and 15 other languages on five continents. The interview was broadcast on the Chinese version of the RFI website, which receives 130,000 hits a day.
Deauville's cultural strategy featured in Les Echos on April 30
Journalist Martine Robert explains on the website of the French national daily Les Echos (530,000 visits per month) how Deauville has changed its image and extended its season thanks to art. "From Franciscaines to Art Shopping to its many festivals, the seaside town has boosted its appeal and become part of a network of premium cultural institutions."
On May 4, Le Figaro Voyages gives "5 good reasons to go to Deauville in May".
On the website of the French national daily Le Figaro (22,800,000 visits per month), journalist Lucile Escourrou invites visitors to Deauville to discover what's new at the seaside resort during the May long weekends.
