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March 24, 2021

International prospecting: new ways of working

In this extraordinary period, the inDeauville international promotion team has adapted and refocused its promotional actions on the European market. Continuing on from 2020, where it held around one hundred face-to-face meetings and nearly 300 via videoconferences, it maintains links with the outgoing markets to help people discover the territory and imagine new experiences to be lived.

Inaugural Franciscan Eductour

As the inauguration is fast approaching, Les Franciscaines have been honored in two successive eductours organized from March 9 to 10, then from March 16 to 17, according to a reinforced health protocol. Nine travel advisors from Ile de France, Lyon and Cannes, were able to get a preview of the new cultural center of Deauville. Other unique moments punctuated their stay: stories of the seaside resorts of Deauville and Villers-sur-Mer, architectural secrets with the visit of Villa Strassburger, nature getaway in the heart of the Eco-domaine de Bouquetot or backstage. from the equestrian world with the discovery of the Deauville-La Touques Hippodrome… Delighted to be able to carry out an action "on the ground", these professionals will feed their next travel circuits and highlight the destination through their websites and of their social networks. A great visibility for inDeauville and its partners which goes beyond our borders since the clientele of its travel advisers is both French and international, in particular Chinese, Japanese and American.

Two professional digital meetings

From March 3 to 5, the inDeauville promotion team participated in the digital workshop "Explore France" for Scandinavian and Baltic travel prescribers. About fifty travel agents, tour operators and MICE agencies were invited, including new contacts who usually schedule long-haul stays and who, following the pandemic, are reorienting their strategy towards local Europe. The demands of its customers are turned towards gastronomy, wine tourism (Scandinavians and in particular the Swedes are Calvados lovers!), Sustainable tourism, active holidays and "city breaks" with a particular appetite for architecture and Culture.
In order to animate and inform travel advisers, discussion panels were organized every morning before the workshop around three topical subjects: health security, transport and sustainable tourism. The opportunity for the Atout France team (tourism development agency of France abroad) and the French partners to take the floor informally to answer questions.

On March 4, on the occasion of "North American Marketplace", conducted as part of a partnership with ETOA (European Tourism Association), the inDeauville promotion team was one of the European destinations selected to meet online tour operators and travel agents based in the United States and Canada. The objective of this action was to probe the current state of mind of North American prescribers with regard to the health crisis and to prepare for post-Covid travel. North Americans are waiting to be able to travel to Europe again as soon as possible in order to (re) discover our destinations through two key themes in the design of their stay: gastronomy and culture. As such, the presentation of the Franciscans aroused great interest and aroused curiosity.