inDeauville in the editorial schedules of the European press
inDeauville, in partnership with Atout France, Normandie Tourisme, Calvados Tourisme and its local partners, had the opportunity to welcome 10 journalists from high-circulation European media in September for press trips. Thanks to these meetings, the destination will potentially be presented to more than 2,260,000 readers of these media.
"48 hours in Deauville" for three British journalists
In mid-September, Megan Agnew of the English weekly newspaper "The Sunday Times" (687,000 copies), Vickiie Oliphant of the Reach Plc group, which includes the English dailies "The Daily Express" (308,000 copies), "The Daily Mirror" (489,000 copies) and "The Daily Star" (310,000 copies), and Rosalind Erskine of the Scottish weekly newspaper "The Sunday Post" (96,000 copies) arrived in Normandy with the Flybe line between London and Caen-Carpiquet airports. As soon as they arrived on Friday afternoon and after settling in at the Mercure Deauville Centre Hotel, they were guided through downtown Deauville for a first approach. A break at the Normandy bar allowed them to meet Marc Jean, the hotel's invaluable barman, who demonstrated his know-how. The visit continued on the beach with a horseback ride at sunset with the equestrian center La Mangeoire, before enjoying a delicious dinner at the restaurant L'Etage of the brand new Novotel hotel.
The next day, the training of the horses at the Deauville-La Touques racetrack was an opportunity to reveal the secrets of the racing world and the importance of equestrian activity in the region. A few steps further on, the opening of the Villa Strassburger offered a remarkable example of preservation and enhancement of local heritage. Between the sea and the countryside, the day continued with a walk in the Pays d'Auge to discover the houses, landscapes and typical villages, then with the visit and tasting of the famous Norman spirit at Calvados Experience. A destination of events and culture, the three journalists finally had the privilege of participating in the Awards Night of the 45th Deauville American Film Festival.
Their stay ended on Sunday with a visit to Trouville-sur-Mer, followed by a seafood tasting before heading back in the opposite direction.
Discovery report for the Portuguese newspaper "Publico
Portuguese journalist Sergio Costa Andrade and photographer João Paulo Pereira Pimenta came to discover Normandy at the end of September to prepare a six-page report to be published shortly in the "Fugas" section of the newspaper "Publico". This daily newspaper is one of the most important in Portugal with a circulation of 30,000 copies per day and two million visits per month on the website.
Inspired by the 75th anniversary of the D-Day landings, they wanted to take advantage of this eventful year to promote the tourist attractions of Normandy to their readership. This being their first trip to the region, their travel program took them to the most emblematic sites of the region: Le Havre, Deauville, Lisieux and the Pays d'Auge, Caen, the D-Day landing beaches and the Mont-Saint-Michel.
Family trip for 5 Dutch journalists
Rick Moeliker of the daily newspaper "Nederlands dagblad" (24,000 copies), Max de Krijger of the monthly magazine distributed to members of the senior organization KBO-PCOB (250,000 copies), Angreni Hilaul and Annemiek Lipsch of the family travel blogs"www.kleinewereldreiziger.nl" (30,000 visitors per month) and"www.kidseropuit.nl"(10,000 visitors per month), and Roos Bähr of the bimonthly magazine "Campinglife" (27,500 copies), travelled the roads of Normandy for four days at the end of September in the footsteps of the Impressionists and in search of ideas for family holidays.
After Rouen, Etretat, Le Havre, Honfleur, the last stage of their trip allowed them to stop (under a wind of high tides!) in Villers-sur-Mer and more particularly at the foot of the cliffs Falaises des Vaches Noires, a unique paleontological site in France, favourable to the search for fossils of marine reptiles dating from the Jurassic era. After a quick visit of the Paleospace and a few steps around the marsh, they went to Deauville for the evening, where they were welcomed at the Brasserie Honorine and then at the Novotel. The next morning was dedicated to a guided tour of Deauville and Trouville-sur-Mer before heading back to the Netherlands.
It goes on... Asia on the agenda at the beginning of October
The first weekend of October is marked by the presence of Asian media:
Deauville was chosen as the setting for a film crew from South Korea to produce a reality show with a well-known kpop group and for a photo shoot commissioned by the magazine "Marie Claire Corée".
A journalist and a photographer from the Japanese bi-monthly magazine "Dazzle" (70,000 copies), a very high-end women's magazine aimed at "executive" women, were also present in Normandy for a report on art and gastronomy. While in the area, they were able to discover the destination and taste the Franco-Korean dishes of Charles and Mi-ra Thuillant, Michelin-starred chefs of the restaurant L'Essentiel, before getting a glimpse of Les Franciscaines, a future place of life and culture that will open in 2020.
