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March 11, 2021

InDeauville: 9 new stories to share and book online

Launched in 2020 and then delayed due to the Covid-19 pandemic, the exclusive inDeauville products designed in consultation with the Pôle International du Cheval Longines - Deauville are officially back. From a pony-back treasure hunt to a private lesson to learn to ride like a gaucho, including a behind-the-scenes tour of an international competition, inDeauville continues to market new stories to share. Nine products from the equestrian world are now online with one goal: to reach an audience that is not familiar with the equestrian world.

Justine Jacquemot

Families and non-equitants in the spotlight

The horse being very appreciated by children, the products imagined are mainly dedicated to them, as well as to their parents. Plus, families have never been so keen on new experiences. This is why the Pôle International du Cheval Longines - Deauville dedicates the majority of its offers to them, with the mission of democratizing horse riding as a whole. And because riding can be apprehensive for non-riders, most activities are done entirely on foot. All will be held on Sundays March 21 and 28, April 4 and June 6.

A guided tour to take a behind-the-scenes look at a competition

How to recognize an obstacle? What are the dressage figures? The Pôle International du Cheval Longines - Deauville reveals the secrets of the organization and running of international show jumping and dressage competitions with commented behind-the-scenes tours. And it is none other than Franck Lemestre, the new director of the Pole, who is responsible for guiding the participants to the very heart of the event and teaching them to recognize the different events. As truly privileged, they will be able to access the boxes and even recognize the course of the competition with the riders. Four types of competition are to be discovered:

  • CPEDI *** (Para-Equestrian Dressage International Competition): from May 28 to 30 (with earpieces)
  • Jump'in: June 10 to 13
  • Dress'in: July 15-18 (with ear cups)
  • Longines Deauville Classic: August 12 to 14
To book the guided tour

Courses dedicated to experienced riders the turnkey online ticketing platform

All activities can be booked on the online ticketing platform inDeauville. This tool, which references the region's identity products, responds to new tourist trends in a worrying health context. Contactless payment, from your computer or smartphone, limits risks and gives travelers confidence. What's more, online booking offers greater flexibility in last-minute consumption. Whether they are preparing for their next vacation or on site, visitors will have access to all the practical information they need to book their activities, their meals or their overnight stays in just a few clicks.