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BMW AND PHOTOGRAPHY. Two universes in tune with aesthetics and innovation.

AESTHETICS, an essential characteristic of each BMW model.

INNOVATION, a BMW passion par excellence for a hundred years. Daring the pioneer spirit is in the brand's DNA.



By committing to the Planche (s) Contact festival, BMW also confirms its support for creation and expresses its desire to support photography as an original and specific medium.
Like a cliché, every moment is unique in a BMW. A moment saved over time. A technical performance dedicated to aesthetics and pleasure.