LARGE FORMAT : ROGER SCHALL, THE SUMMERS OF DEAUVILLE (1934 > 1950).
In the 1930's, the photographer Roger Schall (1904-1995) embraced the media revolution that was the birth of the illustrated press. He was one of the first to use the Rolleiflex and its square images. He established himself as one of the best French photoreporters. Multiplying the reports and orders for : VU, Match, L'Illustration, Marie-Claire, ... he discovers Deauville in 1934 and realizes until 1950 numerous images, with rigorous compositions. They remain unpublished to this day.

Acrobatic bathers on the beach of Deauville summer 1934 © Roger Schall
Maurice Chevalier at the Bar du Soleil in Deauville summer 1934 © Roger Schall

It was at the request of Lucien Vogel, director of VU magazine, that Roger Schall went to Deauville for the first time in the summer of 1934. He captures the rituals and the various activities. He explored the beach during the day, with its bathers, its children, its celebrities and its elegant women. He attends the gala dinners and recreates the atmosphere of the casino in the evening. He follows the automobile elegance contests, the races and the yearling sales, the golf and pigeon shooting games. He also strolls around the yacht basin and its paved areas and follows the activities of the Deauville Yacht Club. He is one of the only photographers to have also photographed the religious processions of August 15. Rarely has a photographer in reportage captured so many different and complementary facets of Deauville. In May 1935, at the request of the Compagnie Générale Transatlantique, Roger Schall was the only accredited photographer on the inaugural cruise of the liner Normandie. As soon as he returned from the United States, seduced by Deauville and its activities, he returned during the summer of 1935, then in 1936 to discover the first summer of paid vacations in Deauville.

Maurice Chevalier at the Bar du Soleil in Deauville summer 1934 © Roger Schall

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This original exhibition created for Planche(s) Contact 2018, is presented outdoors on the beach of Deauville. It reproduces in twenty-five large formats, on structures 3 meters high, photographs, mostly unpublished and never published, made in Deauville between 1934 and 1950.

An exhibition conceived by Philippe Normand, Artistic Director of Planche(s) Contact 2018, in collaboration with Jean-Frédéric Schall, fis of the photographer.

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