Chanel celebrates the launch of the "Les Eaux de Chanel" collection in Deauville
This collection inspired by three places dear to Gabrielle Chanel (Deauville, Biarritz and Venice) was imagined by perfumer Olivier Polge in collaboration with the Chanel Perfume Creation and Development Laboratory. It was launched in Deauville from June 4 to 8, 2018. The House of Chanel had for this global launch invested the Villa Les Frémonts in Trouville-sur-mer and the beach of Deauville. In these two locations, sets inspired by the world of Gabrielle Chanel had been totally created. Journalists and influencers from around the world were welcomed throughout the week, brought from Paris by the Orient Express. The press review of the launch is already substantial and very international. Thousands of quotes have been reported on social networks. Deauville, forever engraved in the heritage of the House of Chanel since 1913, continues its history with the iconic style brand.
A party
To celebrate the launch, many friends and ambassadors of the House of Chanel gathered around Olivier Polge on June 7 at the Clairefontaine racetrack, including actresses Yara Shahidi, Alma Jodorowsky, Alessandra Mastronardi, Ella Purnell, Japanese actress Tao Okamoto, Chinese actress Liu Shi Shi, Korean singer Jennie Kim and French actor Nicolas Maury. The evening continued late into the night.
Chanel Eaux
The Eaux de Chanel consist of three eaux de toilette (Paris-Deauville, Paris-Biarritz and Paris-Venice) that share the freshness of citrus fruits, but each with its own interpretation.
This singular collection evokes the train you dreamed of boarding at the last second and the destination you just have to say to feel the other side of the world on your skin. Les Eaux de Chanel plunges into a familiar unknown with a sensory freshness, immediate and persistent, that makes you want to set sail.
Paris-Deauville Water
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Although Deauville holds a dizzying number of legendary symbols for Chanel, Olivier Polge, Chanel's perfumer, decided to avoid olfactory inventories. Paris-Deauville offers an immersion in a bitter and biting green. A color that grips and oxygenates the body. First, we feel the invigorating energy of orange peel, petitgrain and basil leaf, so aromatic. Rose essence and jasmine notes stand upright with their impeccable head carriage, proudly assuming the floral heart of the composition. Then resounds the sharp, vintage and chypre character of patchouli. |
More than the destination itself, I liked the idea that city dwellers have of it when they dream of a weekend in the countryside. It is not the Normandy countryside as it exists that I was trying to capture but rather the promise of a walk in the middle of tall grass
Deauville, where it all began
In the spring of 1912, Deauville attracted the attention of the young milliner Gabrielle Chanel.
The Belle Epoque was the era of the blossoming of seaside resorts and outdoor leisure sports. Deauville charms with its Anglo-Norman architecture, its beachfront promenade and its wealthy population. Gabrielle Chanel entered through the front door on the arm of Boy Capel, an English polo player who became her lover and with whom she was madly in love. Two years earlier, with his support, she had opened her hat store in Paris and dreamed of opening a second one. Deauville was to be her showcase from 1913.
Quickly, the sharp eye of the designer and the woman eager for freedom understands that it is necessary to break the shackles of the elegant, corseted women, hindered by narrow dresses with trains and complicated headdresses. It was here in Deauville that she imagined her first jersey silhouettes. Here, too, she developed her taste for men's clothing, so elegant and so practical. Her inspirations? She draws them from Capel's wardrobe, from the backs of stable boys and polo players in the alleys of racetracks, from fishermen, and even from the sea winds, which are only too happy to lift lighter fabrics.
At the seaside, this sun lover observes the bathers, locked in improbable bathing suits. Soon, she will offer them flowing beach pajamas and functional swimsuits, deck pants and comfortable and crazy looking sailors. The beige of the sand will become one of her favorite colors.
Insubordinate, nonconformist, Gabrielle let her skin get tanned, thought of cutting her hair, enjoyed herself at the café terraces, in restaurants, applauded the shows of the dancer Loie Fuller and the Russian ballets, for whom she would later design costumes and whom she would support with all her soul. Her store on rue Gontaut-Biron was always busy. Women desire her knitted sweaters, envy her outfits full of simplicity and casual chic. Gabrielle Chanel has just invented the sporty fashion.
The designer has sensed the coming mutations of a society in which women want to take a new beach.
A story told in the Inside Chanel webseries, see below.
