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Gabrielle Chanel


During the summer of 1913, in Deauville, Gabrielle Chanel opened her first boutique, offering the hats she made. Inspired by fishermen's stripes and sailors' decked trousers, she invents a new summer fashion in Deauville, with a modern vision of women and androgynous clothing. The color of the wet sand of the beach inspires her Chanel beige. The jockeys' saddle pads inspired her with the quilted seams of her handbags ... It was also in Deauville in 1920 that she met the Wertheimer family, who supported her in her economic development and financed her first perfumes. In 2010, at the invitation of the city of Deauville, Karl Lagerfeld designed a tribute plaque, affixed in the immediate vicinity of his shop which was one of the cradles of the Chanel adventure. In 2018, Chanel launched its new fragrance from Deauville: Paris-Deauville.

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