Gabrielle Chanel


In summer 1913, Gabrielle Chanel opened her first boutique in Deauville to sell the hats she made. Inspired by fishermen’s striped sweaters and sailor trousers, she launched a new summer trend in Deauville: menswear for modern women. The beige Chanel originated from the colour of wet sand. Jockeys’ saddle mats were a source of inspiration for her to create quilted-look bags. In 1920 in Deauville, she met the Wertheimer family who supported her economically and financed her first perfumes. In 2010, the city of Deauville commissioned to Karl Lagerfeld a plaque as a tribute to her. It is placed next to her former boutique, one of the pillars of her career. In 2018, Chanel launched his new perfume named Paris-Deauville in Deauville.

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