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Gabrielle Chanel

(1883-1971)

During the summer of 1913, in Deauville, Gabrielle Chanel opened her first boutique, offering the hats she made. Inspired by fishermen's stripes and sailor pants, she invented a new summer fashion in Deauville, with a modern vision of women and androgynous clothing. The color of the wet sand on the beach inspires Chanel beige. The saddle cloths of the jockeys will inspire her with the quilted seams of her handbags ... It was also in Deauville that she met the Wertheimer family in 1920, who supported her in her economic development and financed her first perfumes. In 2010, at the invitation of the city of Deauville, Karl Lagerfeld designed a tribute plaque, affixed in the immediate vicinity of his shop which was one of the cradles of the Chanel adventure. In 2018, Chanel launched its new fragrance from Deauville: Paris-Deauville.

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