Deauville's cultural life will resonate with the Franciscaines. Some shows will take place in the auditorium installed in the former chapel, festivals and major international events will find their extension there, and others will move in.

Six festivals punctuate Deauville's cultural calendar:
> the American Film Festival,
> the Easter and August Music Festival, which since 1996 has welcomed young soloists in residence;
> the cultural season
> the Books & Music Festival, which each year explores the links
between words and notes
> The "Planches Contact" festival of photographic creation.Les Franciscaines will also experience the city's other pulsating events. Sports, major equestrian events and economic events are all opportunities to meet and share, the region's core values.