© Ville de Deauville
© Fonds Seeberger - BnF

The three Séeberger brothers, Jules (1872-1932), Louis (1874-1946) and Henri (1876-1956) were born from a Bavarian father and a French mother from Lyon. In 1906, they opened a family photography workshop, which they exclusively dedicated to fashion photography in 1909.

Their first photographs were shot on racecourses, which used to be very elegant sites. From 1918 to 1939, they expanded their reports to holiday destinations: Cannes in spring, Deauville in July and August, Biarritz in September, and Saint-Moritz in winter. In order to promote themselves and gain visibility in the press and in magazines, Jeanne Lanvin, Jean Patou, and Madeleine Vionnet (among others) sent their first models to these holiday destinations where they met their best clients. From 1909 to 1939, the best fashion creations of French haute couture were photographed in context, outside.

During their reports commissioned by various fashion designers, the Séeberger brothers also photographed celebrities and artists frequenting these holiday sites.

In 1975, the National Library of France acquired a part of the Séeberger archives, with 60 000 negatives and prints dedicated to fashion photography. A part of this fund was exhibited in Paris over the summer of 2006.

In July and August 2010, the photography exhibition Le Deauville des Séeberger (The Séeberger’s Deauville) presented forty, mostly unseen, prints on the Planches boardwalk for Deauville’s 150th anniversary celebrations.