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February 05 2019Three campaigns carried out in 2018
The practical guides have succeeded thematic travel guides which abound with incentives to discover the territory. Each guide is accompanied by a web-series which continues the work of seduction in images. Note: 2 out of 3 travelers watch videos when choosing the location of their vacation, including accommodation and activities.
18 taste stories
15000 products
15 videos viewed 4380 times on YouTube and 25 times on Facebook
15 videos viewed 4380 times on YouTube and 25 times on Facebook
Coastline & well-being 48 stories to share
15000 products
1 video viewed 1165 times on YouTube and 3 times on Facebook
1 video viewed 1165 times on YouTube and 3 times on Facebook
Horse stories
5000 products
9 videos viewed 1708 times on YouTube and 32 times on Facebook
9 videos viewed 1708 times on YouTube and 32 times on Facebook
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Four points to develop our strategy
The working groups by sector bringing together socio-professionals, event organizers, associations and experts will multiply so that our tourist offer is better informed, analyzed, coordinated, communicated, whether it is to build the paper editions or our web pages. These groups already exist for the horse and tennis sector. Their object: to imagine what could improve the inDeauville offer in each segment of the tourism market.
New areas will be approached such as heritage, parks, gardens and hiking in addition to the renewal of the countryside such as gastronomy, horse riding or the coast.
In 2019, after an experimental year, the guides will be accompanied by tourist offers exclusively marketed by the tourist information offices inDeauville and online on the site. Their distribution will develop to ensure greater visibility.
In 2019, after an experimental year, the guides will be accompanied by tourist offers exclusively marketed by the tourist information offices inDeauville and online on the site. Their distribution will develop to ensure greater visibility.
Heritage, a priority theme in 2019
A priority campaign: heritage, because culture and heritage are the primary reasons for visiting our territory, 2019 will be devoted to the production of tools of seduction that will consolidate this positioning. “Map leaflets” containing photos, maps and addresses will be published to guide visitors. Four editions are planned for 2019:
Seaside heritage
Artistic heritage
Historical patrimony
Religious heritage.
These guides will be accompanied by a program of guided tours which will become consistent. Finally, a web-series will highlight the great “must-haves” of heritage.
Seaside heritage
Artistic heritage
Historical patrimony
Religious heritage.
These guides will be accompanied by a program of guided tours which will become consistent. Finally, a web-series will highlight the great “must-haves” of heritage.
New: the directory of activities and accommodation
This new guide will be published to meet the needs of visitors who are waiting for general information. Designed as a repertoire, it will be released in May. It can be given in addition to a city map for example.
Quarterly calendars to support events
They will be renewed identically to 2019 to continue to build loyalty to the events and activities of the territory in all their diversity.
