To put the concept, the place and the needs into equation, a technical committee set to work to translate the orientations defined by the steering committee composed of the Mayor and elected members of the municipal team.
From the summer of 2013, it enlisted the skills of an agency with expertise in cultural and heritage projects: AP CULTURE. It helps the City's teams to structure its intentions by defining a global and coherent concept from a cultural, functional and technical point of view.

For almost a month, the Franciscaines become the venue for the exhibitions of Planches Contact, the Deauville photography festival.